NEC's STARUS™ DLP Cinema® Projector, NC2500S, wins the American Business Association "Stevie" Award for Best New Product or Service.

Technology is transforming the development and delivery of media content, such as feature films and pre-show and in-lobby advertising. Studios and theatre owners need a system that can distribute and manage digital content across a multiplex without interruption, while delivering stunning images to improve audience viewing experience.

Tapping the expertise of entertainment industry veterans and our partners, NEC offers STARUS™ Digital Cinema Solution and ADVASuite™ In-Theatre Advertising System to ensure the finest images time after time. Our legacy of creating world-class digital display and server technologies ensures that movie theatres and studios receive state-of-the-art hardware and software solutions with the level of service that they demand.

NEC's STARUS Digital Cinema solution utilizes advanced DLP Cinema^® technology from Texas Instruments^® that delivers stunning images time after time, while allowing theatre owners to manage playlists, uploading film and playback easily and cost effectively.

NEC's ADVASuite offers comprehensive in-theatre and in-lobby advertising solutions that provides revenue generating opportunities for theatre owners.