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Home >>  Products & Services >> Retail >>  Digital Signage
Digital Signage
With customers experiencing a myriad of untargeted messages via a variety of media options, advertisers need fresh and more targeted methods of reaching their customers. Since 70% of purchase decisions are made in-store, retailers equipped with NEC's digital signage solution are able to reach customers with dynamic advertising messages relevant to each individual customer.

NEC offers a leading-edge in-store advertising and communications platform that combines the power of existing Point-of-Sale (POS) and inventory data, with customer information and third-party data sources, to create real-time information and highly targeted messages.

Benefits

Reaches customers where they shop
Increases sales volumes of higher margin merchandise
Suggests add-on merchandise to increase average purchase volume
Incorporates real-time data to present timely and relevant offers to customers at the point they make the buy decision
Integrates easily with POS and inventory systems
Customizes messages for local storefronts without complexity
Reinforces brand and advertising messages
Provides "wow" factor in store and enhances customer shopping experience
Yields a higher return on investment over traditional static signs
Delivers scalability and cost-effectiveness

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End-to-End Digital Signage Solutions

NEC's comprehensive Dynamic Digital Signage solutions provide a flexible, extendable and cost-effective alternative to traditional static signage, enabling retailers to deliver the right message to the right person at the right time.

Services
Installation, configuration and testing of digital signage network
Development of Web services API to integrate data from existing business systems into signage intelligence engine
Development of SOA-based interface for digital asset collection
Content management integration and set-up
Data cleansing to transform retailers' existing digital images into a consistent system-usable format with added publish features
Industry image libraries access and management
Licensing of extensive digital asset catalog, as needed
Web content syndication with content QA and governance
Analytics-based reporting

Hardware
NEC LCD and Plasma Displays
NEC Express5800™ GP Server
NEC Express5800™ Fault Tolerant Server
NEC Storage Network
Cisco® Digital Media Player (or embedded PC)

Software
NEC Public Portal
Interwoven® TeamSite and OpenDeploy
Visual Sciences® reporting software
Adobe Flash®

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