Press Releases

NEC Showcases Retail and Digital Signage Solutions

Presenting the 'Face of Retail' through 9 interactive demo stations to show the latest in retail and digital display technologies at the Big Show

Irving, Texas - Jan. 14, 2016 - NEC Corporation of America (NEC), a leading technology provider for advanced IT, communications and networking solutions, today announced that it will feature new retail solutions that integrate a wide range of NEC technology, including point of sale (POS), biometrics, digital signage and analytics, during the National Retail Federation's Big Show, Jan. 17-20, 2016, at New York's Jacob K. Javits Convention Center. Visit NEC in Booth #4143 during the NRF16 EXPO Jan. 17-19.

At this year's show, NEC will demonstrate integrated retail offerings combining its retail software and hardware with NEC's biometrics and display technologies. These integrated solutions bring together the best of NEC's retail, biometrics and display capabilities to capture shopper demographics and measure in-store analytics, all while leveraging the importance of in-store marketing and advertising giving retailers the information needed to provide a more personalized shopping experience in their stores. NEC's Stanchion® 3.0 retail suite includes hardware, software and services to enable store managers and staff greater access to data, improved communications and increased productivity within their store environments.

'Face of Retail' offerings incorporate industry-leading biometrics technology.

With loss prevention top of mind for retailers, NEC provides a solution that incorporates its industry-leading facial recognition technology in the NeoFace® Watch solution. The solution integrates with video surveillance systems to enhance security by capturing images from surveillance or web cameras and instantaneously matching images against a watch list of individuals, and then pushing notifications to Apple and Android mobile devices in the store instantaneously.

Another biometrics-based solution that NEC will be demonstrating is NeoFace Engage™ facial recognition technology. Integrated with the StratosMedia platform and using Microsoft’s KAIT, the solution could benefit retailers by tailoring in-store advertising based on age and gender using real-time data and content to market products and educate shoppers, all while capturing shopper analytics.

NEC will also demonstrate its biometrics intelligence capabilities by showing one of its newest biometrics solutions, Enterprise Video Analytics™ (EVA). This solution focuses on capturing age and gender analytics to track in-store shopper demographics to give retailers information for product and marketing campaigns. NEC will be showing the EVA solution integrated with its new POS during the show.

Big Data and NEC retail solutions for the future.

InPosition, a point-of-service omni-channel retailing platform offered by NEC, is a real-time direct fulfillment solution that enables retailers the ability to offer a mobile POS solution on the store floor. The mobile solution isn't limited to mobile POS capabilities; it also offers instant item look up by store staff and detailed information about products to enhance the overall shopping experience, while providing a personalized level of customer service.

NEC will also unveil a Fresh Food Optimization solution that brings a new approach to fresh item management by leveraging in-store data collection to accurately predict fresh food quantity purchases by the store, thus cutting back on waste and saving money.

In-Store Analytics is another NEC solution that combines the use of heat mapping to track customer product engagement and dwell times at specific products and location in the store.

In addition, NEC will demonstrate a virtual POS using its Interactive Projection System. This unique solution uses projection technology to create an interactive POS that offers direct table ordering, plus the ability to push coupons to customers' mobile devices and interactive informational offerings and promotions that can be shared with shoppers.

Showcasing NEC Display technologies.

NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, will also show a selection of its display technologies to help retailers strengthen connections with customers, bolster brands and offer flexibility to the people installing and managing the solutions.

NEC Display will showcase integration between NEC's POS system and Real Digital Media's NEOCAST® digital signage platform to demonstrate how retailers can incorporate advertisements, in-store promotions and triggered content to enhance customer engagement, create upsell opportunities and track sales trends in the store at the point of sale.

NEC Display's video wall solution using its X554UNS 55-inch displays will incorporate Impinj RAIN RFID technology solutions that show how retail stores can make a big visual impact while also creating a unique in-store customer experience.

A new interactive kiosk will be demonstrated as well using NEC Display's 55-inch V552 display with integrated multi-touch technology. This solution provides the retail industry with a cost-effective and secure way to relay important information to customers.
NEC Display's X981UHD 4K 98-inch display will showcase rich ultra-high definition content for the retail environment.
All Digital Signage solutions will be powered by NEC Display's new Intel Open Pluggable Specification (OPS) computing solutions designed to enable easier installation, use and maintenance of digital signage.

To learn more about NEC's retail and facial recognition solutions, go to www.necam.com.
For more information about NEC Display Solutions' products visit www.necdisplay.com.

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About NEC Corporation of America
NEC Corporation of America (NEC) is a leading technology integrator providing solutions that improve the way people work and communicate. NEC delivers integrated Solutions for Society that are aligned with our customers' priorities to create new value for people, businesses and society, with a special focus on safety, security and efficiency. We deliver one of the industry's strongest and most innovative portfolios of communications, analytics, security, biometrics and technology solutions that unleash customers' productivity potential. Through these solutions, NEC combines its best-in-class solutions and technology, and leverages a robust partner ecosystem to solve today's most complex business problems. NEC Corporation of America is a wholly-owned subsidiary of NEC Corporation, a global technology leader with a presence in 160 countries and $25 billion in revenues. For more information, please visit www.necam.com.

About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at www.necdisplay.com. For digital images, please visit http://necdisplay.com/digital-media-library. Follow us on our social media channels: Facebook, YouTube, Google+, Twitter and LinkedIn.

© 2016 NEC Corporation of America. NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned are the trademarks of their respective owners.

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