NEC’s authentication solution is robustly engineered and
caters to retail-specific applications.
- Superior Precision: Our facial recognition technology leverages advanced algorithms and deep learning techniques, offering an accuracy rate that outperforms industry norms. This ensures reliable identification and verification of customers, significantly reducing the potential for fraud or misuse of sensitive customer data.
- Efficient Integration: NEC's solution integrates seamlessly with your existing retail systems and IT infrastructure, enabling smooth and effective implementation. Our team of experts works with you to customize and adapt the solution to the unique requirements of your retail business.
- Enhanced Customer Experience: By replacing traditional authentication methods like PINs or passwords with facial biometrics, your customers can enjoy a seamless and user-friendly shopping experience. They can securely access their profiles and carry out transactions via a simple biometric scan, removing the need to remember various credentials.
- Regulatory Compliance: Acknowledging the stringent regulatory environment in the retail sector, NEC's facial biometric solution aligns with industry regulations such as PCI DSS, GDPR, and KYC. This ensures data privacy, security and assists in maintaining compliance with key regulatory standards.
Safeguard Your Business with Superior Biometrics
Application of Biometrics and Digital ID
Biometrics allows you to build your customer base with confidence. Each customer has one face, and the biometric formula derived from that face will be recognized if the customer tries to open another account under a different email login name and email address.
States use similar technology to prevent identity fraud when evaluating new driver’s licenses and social service benefits requests.
NEC biometrics algorithms and the NEC platform are more reliable than typical device-based systems, which can be circumvented. If a customer loses their phone, re-establishing secure accounts on the new device is faster with NEC biometric verification., re-establishing secure accounts on the new device is faster with NEC biometric verification.
How It Works
NEC's identity services integrate with your app, where the user sets up their Digital Token.
The user can use several fintech apps but has only one profile for each, based on the unique Digital Token.
Authenticating the biometric Digital Token stored on each user's phone with the encryption key on the NEC Digital Platform means they are protected even if your database is breached. Hackers can't make fraudulent transactions.
The Digital Token is stored on their phone, not your centralized server, so it cannot be stolen in a data breach.
Once a Digital Token is established via an app, the same unique Digital Token is used for all apps enabled by NEC identity services.
Use Cases and Benefits
Biometric Digital IDs in retail promise improved security, efficiency, and personalized customer experience. These solutions can simplify customer identification, manage sensitive data, facilitate personalized marketing, and revolutionize loyalty programs.
- Seamless Checkout Experience: Biometric IDs can provide a seamless and fast checkout experience. Customers can make payments without needing cash or cards just by using their biometric identification, such as a facial scan.
- Age Verification: Biometric digital IDs can be used for quick and reliable age verification, ensuring compliance with age-restricted sales such as alcohol or tobacco.
- Attendance and Time Tracking for Employees: Biometrics can be used to manage staff attendance and timekeeping more effectively, reducing the potential for errors or fraud in employee time tracking.
- Automated Returns Process: Biometric digital IDs can streamline the returns process by quickly identifying the customer and their purchase history, thus reducing time and improving the customer experience.
- Self-Service Kiosks: Biometric digital IDs can enhance the user experience and security at self-service kiosks, making them faster and more user-friendly.
- Contactless Deliveries: For online purchases, biometric IDs can verify the recipient’s identity during delivery, ensuring the package is handed over to the correct individual.
There are other related benefits to facial recognition beyond digital ID for mobile applications that can extend to the retail experience.
- Customer Behavior Analysis: Retailers can analyze customer behavior more accurately using biometrics. For instance, facial recognition technology can identify repeat customers and track their movements and interactions in the store, helping to improve store layout, product placement, and personalized marketing.
- Security and Loss Prevention: Biometrics can enhance retail security. For instance, facial recognition technology can identify known shoplifters or individuals previously involved in fraudulent activities, alerting security personnel and preventing potential losses.
- Personalized In-Store Experience: Biometric IDs can offer a more personalized in-store experience. When customers enter, their ID can trigger a customized greeting, recommend specific items based on previous purchases or online browsing history, and provide personalized discounts or offers.
Remember, while these applications have the potential to enhance the retail experience significantly, they should always be used ethically, with respect for privacy and consent, and in compliance with relevant data protection regulations.
Why NEC Biometrics
Stop SIM swap fraud, data breaches, and one-time passwords with one identity services solution. Integrating NEC Mobile SDK saves time and money.
NEC’s biometrics algorithms are rated #1 for speed and accuracy by the National Institute of Standards and Technology. It leads the industry in verification across demographics and with nose and mouth covered by a face mask. Liveness detection to prevent spoofing is built into the NEC digital identification Platform.
NEC maintains its standing as a pioneer and innovator in the biometrics and digital identity services space by continually investing in and improving its algorithm with a robust R&D budget.