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NEC Corporation Of America Announces Appointment Of Raffie Beroukhim To New Chief Experience Officer (CXO) Post

Company Plots an Accelerated Course for Social Value Creation through Digital Transformation and Platform-based CX Services

Raffie Beroukhim Irving, Texas - June 18, 2020 - NEC Corporation of America (NEC) today announced the appointment of Raffie Beroukhim to the newly created post of Chief Experience Officer (CXO), a leadership position focused on accelerating NEC's business transformation into a social value-creation engine using platform-based technology and services focused primarily on enhancing the customer experience.

Since first joining NEC in 2011, Mr. Beroukhim has led the growth of NEC's Advanced Recognition Systems business, which includes biometrics and identity solutions. He also established NEC's Federal Government Operations and office in Washington, DC, in 2016. More recently, in pursuit of global commercial aviation business, he successfully launched NEC's Global Aviation Center of Excellence (COE) forming partnerships with major carriers and alliances.

"For his proven track record of loyalty among clients and employees, and a demonstrated ability to lead and grow our business, I am proud to appoint Raffie Beroukhim to the post of Chief Experience Officer for NEC Corporation of America," said Mark Ikeno, President and CEO of NEC Corporation of America. "Now more than ever, the world needs technology companies focusing their energies and resources on customer experiences that are prioritized in serving the 'greater good.'"

In his new role, Mr. Beroukhim will also assume leadership of the Digital Platform Business Unit in North America.

"Our successful implementation of frictionless customer journeys and digital transformation in the aviation industry is a solid launching pad for NEC Corporation of America to extend similar CX services to new markets including retail, hospitality, healthcare and financial services, and more," said Mr. Beroukhim.

NEC recently launched I:Delight, a digital services platform designed to personalize the customer experience in commercial markets. The full concept is outlined in a Vision Paper penned by Mr. Beroukhim. One of these solutions includes a field-tested and readily available elevated body temperature screening solution called NeoFace® Thermal Express - for detecting elevated body temperature in public spaces.

For additional information about NEC's I:Delight digital services platform and touchless solutions, visit NEC online at

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About NEC Corporation of America
NEC Corporation of America (NEC) is a leading technology integrator providing solutions that improve the way people work and communicate. NEC delivers integrated Solutions for Society that are aligned with our customers' priorities to create new value for people, businesses and society, with a special focus on safety, security and efficiency. We deliver one of the industry's strongest and most innovative portfolios of communications, analytics, security, biometrics and technology solutions that unleash customers' productivity potential. Through these solutions, NEC combines its best-in-class solutions and technology, and leverages a robust partner ecosystem to solve today's most complex business problems. NEC Corporation of America is a wholly-owned subsidiary of NEC Corporation, a global technology leader with a presence in 160 countries and $25 billion in revenues.

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